This was also for a school project in which we were asked to do a mock rebranding for an already existing business. I did mine for a friend's business which she calls "Pimp My Shoes." The business is all about selling once blank canvas sneakers after they've been "pimped up" by painting or doodling on them.

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See its brand manual here.

(Touchpoints were not actually produced.)

Pimp My Shoes, 2010